Friday, December 4, 2015

Why Buy the Cow When You Can Get the Milk for Free--A Blogging Lesson Learned

When Aubrey announced the 2015 Blogger Year in Review and one of the ideas for posting was lessons learned, I knew I needed to pull this post out of drafts. I've had it sitting there for a while and I'm not really sure why, but this has been the biggest lesson I've learned this year and the one I'm still trying to figure out.
------------------------------------------------------------------------------------------------------------
You know the old adage--"Why buy the cow when you can get the milk for free?" I think we all know what it's often used in reference to. The other day, though, after beating myself up about an image I pinned to Pinterest, I realized that I gave away the milk! And let me tell you, it's kind of a bummer.


Pinterest marketing mistakes

Many bloggers use online/social media marketing to gain readers. We use Twitter, Facebook, Google +, sponsorships, blog comments, and let's not forget...Pinterest to connect with readers and promote posts. Pinterest is a major tool for gaining readers. It's important to choose your images carefully. I have made a personal goal to work on the images I choose for my blog, not to a point of derailing the mission of my blog, but enough to generate some traffic so more readers can visit and benefit from the content of the blog (and because I want readers-I won't lie.) 

Just before Mother's Day, I posted this DIY Fingerprint Necklace tutorial and I was so proud of it. I carefully crafted two "pinnable" images and felt sure that this would be my big break. I pinned each image over the next few days after the post published and something incredible happened---my image was repinned by more than two people! I was ecstatic. The image was repeatedly pinned and I continued to receieve notifications throughout the month leading to Mother's day. I received more repins of that one pin, than I had repins of all my other pins combined.

I was sure that my traffic would see a boost...perhaps a temporary boost, but a boost nonetheless. Imagine my surprise when my numbers didn't climb. Not right away and not as we edged closer to Mother's Day. No jump. No new visitors. Pinterest is a great source for driving traffic, but it's important to choose your images carefully. The image I chose for my post, gave too much away. Nobody needed to stop by here to see what I did, I shared it all in the picture. 


fingerprint gift from kids

 I chose it because I found it to be helpful, and I think it should remain in the post, but I personally shouldn't have Pinned it. I should have known better-I've been known to select a Pin just because all of the information is "right there" and I don't have to visit a site--shame on me! I should have just pinned the finished product (and I need to start visiting sites instead of using Pins--those bloggers deserve the view if their Pins are worthwhile). Other viewers are free to Pin from my page, but the Pins I chose to share should be carefully selected. If I had chosen just the finished product, I would have at least gotten some new visitors and potentially new readers.

That is the toughest lesson I've learned about Blogging in 2015--as that Pin is still often repinned all over the place. It's Christmas time so I've been seeing a lot more of it as people are looking for handmade Christmas gifts from kids.

What is a big lesson you learned about blogging (or life) in 2015? 



No comments:

Post a Comment

I read, value, and respond to all comments--please share.